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Tour of Britain
Sport for Television have promoted 10 Tour of Britain races sponsored by Kellogg’s® (8 editions) and Prudential (2 editions).
The Kellogg’s® Tour and the Prutour took in towns cities and villages across England, Scotland and Wales, bringing the spectacle of world-class cycling right to people’s doorsteps.
What the Sponsor’s said…
“We had total confidence in their ability to develop and manage the sponsorship and know that key areas such as safety would never be compromised.
“We were happy to have them involved delivering a level of expertise seldom seen in sports management”
David Walker
Marketing Controller, Kellogg’s
“Sport for Television not only deliver an event which the sport can be proud of, but they also understand and meet the needs of the ever vigilant sponsor.
“They deliver a first class event, on time, on budget, on brief”
Jon Hopkins
Head of Brand Development, Prudential
